Resume
Work
Experience
Jun- Sept 2022
Social Media Strategist & Community Manager
Kontent Queens
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Built a tightly knit digital community of content creators through curating educational & inspirational content.
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Led and executed a multi-channel social media marketing approach resulting in 1.5 million people reached across all platforms.
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Implemented social media strategies to enhance brand awareness and drive listeners to the weekly podcast that resulted in a 163%, increase in Instagram followers, 11% increase in Twitter following and 27K% increase in Tik Tok following.
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Managed and produced content for Tik Tok, Instagram, and Twitter. This included video editing, copywriting, and brand design.
Nov 2021 - Present
Social Media Strategist
WatchCiWork
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Grew digital community through curating educational and captivating food and beverage content.
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Developed, produced, and edited video and photo content on a weekly basis for Facebook, Instagram, Pinterest, and TikTok, resulting in 1.5 million people reached across all platforms.
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Managed channel content strategy resulting in 92% increase on Facebook, 88% increase on Instagram, 300% increase on Pinterest and 11.52% increase on TikTok.
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Curated weekly blog posts with corresponding social media posts that resulted in 6k unique blog page views.
Sept 2019 - Present
Blogger & Content Creator
Chamxpagne.com
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Authored over 75 weekly blogs with corresponding social media posts and email newsletters resulting in 10,000 unique page views
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Drove 18% of IG traffic to the blog resulting in a 33% increase in website clicks.
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Curated weekly blog content and social media posts for Webflow, Instagram, and Tik Tok.
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Created content for weekly email newsletters using Mailchimp and HTML that resulted in a 57% OPR and 14% CTR
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Utilized Google Analytics to monitor and regularly track the performance of blogging channels.
Jan 2019 - Present
External Relations Associate
Stanford Univversity
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Managed a portfolio of Next Generation Philanthropists with a gift concentration of $5,000K - $25,000K.
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Led the development and implementation of the Next Generation of Philanthropist Program resulting in a 13% increase in philanthropic support.
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Utilized TOFU, BOFU, and MOFU marketing strategies to engage and solicit the Next Generation Philanthropists through digital communications.
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Partnered closely with internal cross-functional teams and external ones to execute program priorities
September 2020- Present
The Black Coalition at Stanford
Co-Founder & Co-Chair
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Cofounded the first Black staff advocacy group at Stanford.
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Worked closely with Senior leadership to establish the brand's identity and messaging.
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Oversaw the Wellness and External Relations Committees that developed programming for Black staff through community events and monthly newsletters.
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Recruited over 75% of Black staff to join the Black Coalition.
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Developed partnerships with racial equity committees including the Office of the President, Human Resources, Office of Public Safety, and The Black Community Council.
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Built a 7 committee infrastructure that includes Internal Operations, External Relations, Black Wellness, Assessment and Measure, Professional Development, Education.
Leadership
Activities
Inclusion Diversity Equity and Access in a Learning Environment (IDEAL) Committee
2020-21
The Black Coalition at Stanford , Co-Founder
2020
Cardinal Black, Advisor
2020-21
Skills
& Expertise
Digital Marketing
Social Media Strategy
Community Management
Fundraising Strategy
Data Analysis
SEO
Program Management
Strategic Planning
Software
Salesforce
Microsoft Excel
Hootsuite
Sprout Social
WordPress
Google Analytics
Adobe Create Suite
Canva
Education
Rutgers University, New Brunswick
Master’s of Labor & Employment Relations
2015-17
The University of Texas at Austin Youth & Community Studies
2011- 15