Portfolio
Kontent Queens
Service(s): Art Direction, Social Media Management & Community Management
The Kontent Queens is a digital community that informs creators, new and old, about the bounty of wealth and growth opportunities in the kontent creation industry and simultaneously shares best practices for creators to have longevity in their careers.
Multi-faceted entrepreneurs and industry powerhouses Kia Marie (The Notorious K.I.A) and Vic Styles host a weekly podcast that equips creatives with the tools to build sustainable careers in the content-creator economy. The purpose of this project was to :
1. Grow and engage the Kontent Queens digital community through a multi-channel platform approach.
2. Enhance the Kontent Queen's social media presence and brand awareness by developing educational and inspirational content.
1.5 million
people reached
+ 44%
in podcast
listenership
+27K %
in Tik Tok
following
@Chamxpagne
Service(s): Content Creation
As a digital content creator, I inspire my audience to rediscover their personal style and explore the world through various content formats, such as blog posts, short-form videos, photos, and newsletters.
in overall
following
+ 27%
likes on
TikTok
28K
monthly
reach
15K
Chamxpagne Blog
Service(s): Blogging, Content Creation and Website Management
Chamxpagne Blog is a blog site that highlights the harmonious interplay between style, wellness, and self-discovery. With a keen eye for aesthetics and a passion for self-improvement, I inspire my audience to live their best lives every day. The project had three core objectives:
1. Collaborate with a web designer to build a photo gallery-inspired blog
2. Develop educational and inspirational content within the niches of style, wellness, and self-mastery.
3. Curate weekly blog posts with corresponding social media posts and email newsletters.
10K
Unique
page views
+ 33 %
conversion
rate
57 %
newsletter
open rate
Example(s) of work:
CookWithCi
Service(s): Brand Strategy & Social Media Strategy
CookWithCi is a vibrant content and beverage brand, created by the talented food enthusiast Ciarra Brewer. Her mission is to inspire people with her passion for mouth-watering cuisine, by offering easy-to-follow recipes and helpful tips for foodies everywhere. The objectives of this project were to:
1. Boost brand recognition and cement CookWithCi's reputation as a reliable source of top-quality culinary content by curating a diverse range of educational and inspirational content
2. Establish a regular posting cadence to ensure that followers have fresh and exciting content to look forward to.
1 million
people
reached
+ 92 %
in Facebook
following
6K
unique blog
page views
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Stanford Athletics
Service(s): Communication Strategy & Design
The Stanford Athletics' annual fund is an incredible testament to the generosity and commitment of the Stanford community. Every year, the athletics department raises an astonishing 11.5 million dollars in unrestricted philanthropic support to provide resources and opportunities to its 36 varsity sports.
The objectives for this project were to:
1. Develop a compelling donor message with an interactive design.
2. Develop a communication strategy that segmented communications by region and state, allowing us to craft personalized messages from student-athletes in each donor's local area.
+ 30 %
gifts to the annual fund
+13 %
in Next Gen
philanthropy
7
student-athlete stories
Example(s) of work:
The Black Coalition at Stanford
Service(s): Strategic Planning and Brand Development
The Black Coalition is a grassroots, action-oriented organization, committed to institutional change and advocacy for the Black staff at Stanford. The purpose of this project was to:
1. Work closely with Executive Committee to establish brand awareness by developing the brand's identity.
2. Curate digital and in-person spaces for the BCS community to feel a sense of belonging.
3. Collaborate with campus partners on social justice initiatives that align with BCS' mission.
+ 60%
in newsletter
subscribers
12+
annual
events
7
internal
committees